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Communications: Strategies, Celebrities & the mighty Media Trust

Wednesday 14th July 2016, 11:07

A few weeks ago I headed South towards the the Big Smoke (a.k.a. London) to attend a couple of sessions organised by the Media Trust as part of their Improving Support work (and as plugged in the June 2016 e-zine).

Apart from learning that my accent becomes noticeably more northern the further south I go, I learned a lot and came away all fired up and armed with tools, facts, anecdotes and new contacts:

Free, intensive support consultations

On Monday I met with Caroline Black (of Caroline Black & Associates) for an intensive 1-2-1 consultation to look at SSEC’s communications strategy. I inherited a few versions of the strategy when I joined SSEC, the main version being a couple of years old and, as we all know, we’re facing a very different environment in the wake of a new government, new policies and new economy.

Caroline had done her homework before the session, checking out our online presence, reading the existing strategy & a questionnaire I was asked to complete beforehand, and talked me through some of the processes needed to streamline and refocus our strategy. She shared her excellent insight on our new website, and helped me to channel my own thoughts on the matter. At the end of almost 2 hours with Caroline I came away fired up, full of enthusiasm and really can’t recommend the free consultations, and indeed working with Caroline Black, highly enough.

The free support consultations will be running until next year and are taking place across the country. A list of dates and locations is available on the Media Trust website.
This is a great opportunity to get expert help in developing your communications, PR or marketing strategies – book now, you won’t regret it!

Also thanks to Cherry at the Trust for looking after my bags so I could do a whistle-stop (45mins) lunchtime tour of the Tate....

Working with “high profile spokespeople”…
…because we’re not supposed to call them “celebrities” anymore…

On Thursday 1 July I found myself back in London to attend the Media Trust’s session on working with celebrities. I took advantage of MT’s subsidised places (again see the Media Trust website for info) so paid only £45 – bargain.

Michael Buerk = LegendWe’ve been toying with the idea of trying to identify some celebrities who might like to get involved with our work and, more importantly, the work of our amazing members. This session was hosted by a number of PR specialists, with particular highlights being the thoroughly engaging David Piner, PR Manager at the British Red Cross, and an unexpected visit from Michael Buerk (left), who gave his time up to come along and talk about what attracts him to supporting charities, and gave us an interesting insight into his now infamous voiceover work for Pineapple Dance Studios. What a legend.

  • For more info about these, and more Media Trust events, give them a call on 020 7217 3780 or visit the Media Trust website.
  • Shameless, na├»ve request: If you are a celebrity and fancy supporting SSEC and our members, give me a bell on 0114 241 2742 or email Well, you never know who's reading ;-)

Sammie Tanns, Development Officer - Communications

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